From GTM Art to ARR Reality
We build the strategy then prove it works:
-> Market Confirmation
-> Value Articulation
-> Funnel Creation
Founders Say: "Our AI analyzes 10,000 medical images in 2 minutes with 99.7% accuracy."
Healthcare needs to hear: "Reduce patient wait times by 60% while improving diagnostic accuracy."
Most healthcare technology founders are amazing at solving complex problems but struggle to communicate why anyone should buy them. You're so focused on technical superiority that you miss what actually drives purchasing decisions in healthcare.
We engineer the strategic bridge between your technical capabilities and revenue recognition - then prove it works.
The ADVISE Framework™: From GTM Art to ARR Reality
B. KIRK SUDHEIMER
Chief Conjecture Officer | CommCat.Co
Commercial Catalyst Company
30+ Years of Healthcare Commercial Experience
The Execution Gap Problem
Where Healthcare Technology Strategies Fail:
Traditional Approach: Strategy -> Recommendation -> “Good Luck!” -> Leave
What You Actually Need: Strategy -> Execution Support -> Results -> Iteration
What We Deliver: Strategy + Execution = Proof
I’ve walked in your shoes…. translating healthcare innovation into market impact.
It’s messy!
Everyone needs an unbiased sounding board.
The Three Pillar Imperative™:
More than a product; you engineered a breakthrough, BUT now you face a GTM dilemma that generic playbooks can’t solve.
The Clinical Pillar:
Prove measurable utility through data - improved outcomes, enhanced quality, streamlined workflow.
The Regulatory Pillar:
Navigate FDA, HIPAA, GDPR and more. Compliance is not just a checkbox. It can be a competitive moat.
The Commercial Pillar:
Present compelling economic value to complex buyer webs. Cost savings, revenue generation, and value-based alignment.
The Brutal Reality?
Success on one pillar without the others is meaningless. BUT even perfect strategy across all three pillars fails without the execution that healthcare providers trust
The Clinical Execution Advantage
“Strategy Without Execution is Hallucination”
Our Secret Weapon - Clinical Credibility in Every Call
RN with 30 years healthcare experience
Speaks clinician language fluently
Understands workflow reality
Builds trust instantly with healthcare decision-makers
The Proof Model - We Pilot Your Strategy
We develop the strategy using the ADVISE Framework™
We make the calls to prove the model works
We translate the success to sales enablement and train your team
Why This Matters in Healthcare
The messenger matters as much as the message
Clinicians trust other clinicians
Cold calling into hospitals is notoriously difficult
Our clinical credibility opens doors that traditional sales approaches can't
On Substack
GTM Engineering + Clinical Execution
The ADVISE Framework transforms healthcare GTM from art into engineering discipline, enhanced with clinical execution that proves strategies work in real healthcare environments.
A - ASSESS: Three Pillar Imperative readiness analysis & ground truth establishment
D - DIAGNOSE: Root cause identification of technical value translation gaps
V - VISUALIZE: Evidence roadmapping from proof-of-concept to market leadership
I - INNOVATE: Technical constraint transformation into competitive advantages
S - STRUCTURE: Implementation architecture matching healthcare's unique timelines
E - EXECUTE & EVALUATE: Performance management with hands-on clinical outreach
GTM Services
Imperative Assessment™ (2 weeks) - Rapid Three Pillar Imperative assessment for critical decisions
Healthcare GTM Readiness Score
Top 5 technical value translation gaps
90-day MVPf action plan
MVPf Sprint™ (1 week) - Evidence strategy development and proof generation roadmap
Evidence Value Chain Design
Stakeholder Buy-in Strategy
90-Day Proof Generation Plan
Strategic Foundation™ (4-6 weeks) - Complete GTM strategy engineering
Full ADVISE Framework implementation
Technical value translation playbooks
18-month evidence roadmap
Growth Navigator™ (Ongoing) - Sustained GTM engineering based on market feedback
Monthly strategic adjustments
Real-time technical positioning support
Board and investor meeting preparation
What is MVPf ?
In healthcare, markets demand proof before adoption. The MVPf (Minimum Viable Proof) ensures every decision generates stakeholder buy-in evidence.
Get Your Strategy + Execution Assessment
If you're a healthcare technology founder scaling $0-30M ARR in digital health, medical device software (SaMD), healthcare AI/ML, or clinical decision support companies and feeling the gap between your technical breakthrough and revenue recognition; let's engineer a solution.
Not a sales call. A strategic engineering session between two people who understand that brilliant technology needs systematic GTM engineering to reach market potential.